{"id":665,"date":"2019-03-22T11:05:45","date_gmt":"2019-03-22T11:05:45","guid":{"rendered":"https:\/\/blog.villa-finder.com\/?p=665"},"modified":"2023-10-02T07:29:23","modified_gmt":"2023-10-02T07:29:23","slug":"facebook-marketing-tips-villa-rentals","status":"publish","type":"post","link":"https:\/\/www.villa-finder.com\/magazine\/facebook-marketing-tips-villa-rentals\/","title":{"rendered":"Villa Finder&#8217;s top 8 tips to use Facebook for your Bali Villa"},"content":{"rendered":"<p>Everybody is telling you to use Facebook to promote your villas. They say that&#8217;s where people hang out nowadays, and you&#8217;ll want to be part of the conversations. But how exactly does Facebook help your villa rental business? What can you do with it? At Villa Finder, we use Facebook as one of the channels to promote the villas. Here are our top tips to get started:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-666\" src=\"https:\/\/blog.villa-finder.com\/wp-content\/uploads\/2019\/05\/social-network-76532_640-e1554458593471.png\" alt=\"facebook for vacation rentals\" width=\"600\" height=\"398\" srcset=\"https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2019\/05\/social-network-76532_640-e1554458593471.png 600w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2019\/05\/social-network-76532_640-e1554458593471-300x199.png 300w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2019\/05\/social-network-76532_640-e1554458593471-270x180.png 270w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.villa-finder.com\/magazine\/facebook-marketing-tips-villa-rentals\/#1_Know_your_audience\" >1. Know your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.villa-finder.com\/magazine\/facebook-marketing-tips-villa-rentals\/#2_Define_your_goals\" >2. Define your goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.villa-finder.com\/magazine\/facebook-marketing-tips-villa-rentals\/#3_Dont_buy_untargeted_followers\" >3. Don&#8217;t buy untargeted followers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.villa-finder.com\/magazine\/facebook-marketing-tips-villa-rentals\/#4_Plan_your_content\" >4. Plan your content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.villa-finder.com\/magazine\/facebook-marketing-tips-villa-rentals\/#5_Invest_in_images\" >5. Invest in images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.villa-finder.com\/magazine\/facebook-marketing-tips-villa-rentals\/#6_Set_aside_a_budget_to_boost_your_post\" >6. Set aside a budget to boost your post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.villa-finder.com\/magazine\/facebook-marketing-tips-villa-rentals\/#7_Encourage_people_to_message_you\" >7. Encourage people to message you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.villa-finder.com\/magazine\/facebook-marketing-tips-villa-rentals\/#8_Have_a_complete_%E2%80%9CAbout%E2%80%9D_page\" >8. Have a complete &#8220;About&#8221; page<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Know_your_audience\"><\/span>1. Know your audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can\u2019t target the whole world. While there were over <a href=\"https:\/\/www.thejakartapost.com\/news\/2018\/11\/19\/bali-airport-records-52-million-foreign-tourists.html\">5 million people coming to Bali in 2018<\/a>, not everyone is your target audience. There are backpackers, schoolies, etc. and a villa stay may not be what they are looking for. You need to speak to that someone who will enjoy the villa the right way, probably the same way you feel when you build it. For example, are you a passionate yogi so you have a yoga bale at the villa? Or do you enjoy riding the waves, so you build a villa close to a surf spot and always have surfboards readily available? Find clients who will appreciate such features. The best thing is, Facebook allows you to reach them easily.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Define_your_goals\"><\/span>2. Define your goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are plenty of things you can do with Facebook:<\/p>\n<ul>\n<li>Gain more awareness and reach new audiences<\/li>\n<li>Engage with your potential clients<\/li>\n<li>Drive traffic to your website<\/li>\n<li>Bring requests to your villa<\/li>\n<\/ul>\n<p>We handle Facebook accounts for our <a href=\"https:\/\/www.villa-bali.com\/en\/distribution-solution\">Full Distribution villas<\/a>. We do see clients sending messages to inquire about the villas, so this is one of the channels to generate requests and bookings :).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Dont_buy_untargeted_followers\"><\/span>3. Don&#8217;t buy untargeted followers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Getting to 10,000 followers quickly at an affordable price is tempting, but the number does not mean much if the people you get are not the right ones. Soon, you will see your engagement rate plummet, and your messages are falling on deaf ears. Here are a few ways you can find high-quality followers:<\/p>\n<ul>\n<li>Run targeted campaigns: Clearly define your audience, their age group, location and interest. They are harder to get than unsolicitedly hitting on anyone who comes your way, but they are the ones who stay.<\/li>\n<li>Run a giveaway with bloggers and magazines that have the same audience as yours. Then, you can make a condition that to be eligible for the competition, one must follow your account.<\/li>\n<\/ul>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-667\" src=\"https:\/\/blog.villa-finder.com\/wp-content\/uploads\/2019\/05\/idea-2123972_640-e1554459523374.jpg\" alt=\"how to use facebook for villa rentals\" width=\"600\" height=\"367\" srcset=\"https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2019\/05\/idea-2123972_640-e1554459523374.jpg 600w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2019\/05\/idea-2123972_640-e1554459523374-300x184.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"4_Plan_your_content\"><\/span>4. Plan your content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having the right target in mind will help you map out a content strategy. What kind of questions they will have about your villa? How you can provide more value to your followers? If there are frequently asked questions, arranged them in such a way they are easy to access. If you follow specific themes (surfing, for example), be sure to tap on this area of interest to connect with your audience. Share with them your tips, favourite surf spots, etc. Check out how this vacation rental in Paris<a href=\"https:\/\/www.facebook.com\/My-Paris-Dream-Vacation-rental-in-Paris-France-85854307478\/?ref=br_rs\"> shares plenty of images and relevant articles with followers.<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Invest_in_images\"><\/span>5. Invest in images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having good pictures is very important for your Facebook page. Dark, blurry images don&#8217;t entice people to stay. Luckily, you can <a href=\"https:\/\/blog.hubspot.com\/marketing\/good-pictures-phone-tips\">take pretty decent photos with a smartphone<\/a>. You can also invite photographers, influencers who have the skill to stay at your villa for a few nights in low season. In exchange, they will provide photos for your marketing usage. That&#8217;s a cost-efficient way to get high-quality images for your villa.<\/p>\n<p><strong>Related:\u00a0<a href=\"https:\/\/blog.villa-finder.com\/9-common-mistakes-bali-villa-owners-make-and-how-you-can-avoid-them\/\">9 Common Mistakes Bali Villa Owners Make and How You Can Avoid Them<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Set_aside_a_budget_to_boost_your_post\"><\/span>6. Set aside a budget to boost your post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You don\u2019t reach a lot of people without putting a marketing budget on your content. Sadly, a Facebook post only reaches about 5% of your followers organically. You have to boost them to reach the people you want to reach.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-668\" src=\"https:\/\/blog.villa-finder.com\/wp-content\/uploads\/2019\/05\/smartphone-571961_640-e1554459933961.jpg\" alt=\"vacation rental marketing tips\" width=\"600\" height=\"405\" srcset=\"https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2019\/05\/smartphone-571961_640-e1554459933961.jpg 600w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2019\/05\/smartphone-571961_640-e1554459933961-300x203.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"7_Encourage_people_to_message_you\"><\/span>7. Encourage people to message you<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>More often than not, people don\u2019t book a villa the immediate moment they see it. They will have questions about availability, services, price, and many more. Most of the time, your potential villa clients will want to speak to someone, and once they do, it&#8217;s more likely that they&#8217;ll book the villa. So encourage your followers to message you. Make it easy for them to find the &#8220;send message&#8221; button, and make sure to have a fast response rate!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Have_a_complete_%E2%80%9CAbout%E2%80%9D_page\"><\/span>8. Have a complete &#8220;About&#8221; page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If people are interested in your villa, they will want to find out more about it. It&#8217;s important for you to have your About page set up. You don\u2019t need tons of information, but you need to get a few things complete: the description, link to your website, a brief history. If you want, write about how you start, what inspires the villa, your location and contact information.<\/p>\n<p>I hope that this article helps you get started with Facebook marketing for your villa. If you need our help, check out <a href=\"https:\/\/www.villa-bali.com\/en\/distribution-solution\">Villa Finder&#8217;s Distribution Solution<\/a> or simply drop me a line. All the best!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everybody is telling you to use Facebook to promote your villas. They say that&#8217;s where people hang out nowadays, and you&#8217;ll want to be part of the conversations. But how exactly does Facebook help your villa rental business? What can you do with it? At Villa Finder, we use Facebook as one of the channels <\/p>\n","protected":false},"author":2,"featured_media":669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Villa Finder&#039;s top 8 tips to use Facebook for your Bali Villa<\/title>\n<meta name=\"description\" content=\"How exactly does Facebook help your villa rental business? What can you do with it? 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