{"id":7900,"date":"2026-09-28T14:29:02","date_gmt":"2026-09-28T14:29:02","guid":{"rendered":"https:\/\/www.villa-finder.com\/magazine\/?p=7900"},"modified":"2026-09-30T14:49:11","modified_gmt":"2026-09-30T14:49:11","slug":"is-short-term-rental-business-worth-it","status":"publish","type":"post","link":"https:\/\/www.villa-finder.com\/magazine\/is-short-term-rental-business-worth-it\/","title":{"rendered":"Is Short-Term Rental Still Worth It? How to Tell Before You Invest"},"content":{"rendered":"\n<p>If you are looking at a villa in Bali, Phuket, Koh Samui or another tourism hotspot and wondering <strong>is short-term rental worth it<\/strong>, the answer is still yes \u2014 but with a much bigger asterisk than a few years ago. Tourism across Southeast Asia remains strong, but the number of properties competing for those travellers has grown quickly too. A good destination alone is no longer enough to make a good <strong>short-term rental investment<\/strong>.<\/p>\n\n\n\n<p>That is the part investors sometimes miss.<\/p>\n\n\n\n<p>A villa can sit in one of the busiest tourism destinations in Asia and still struggle. Another property five minutes away can perform extremely well. The difference usually comes down to the market around it, how replaceable the property is, whether the numbers still work after costs, and how professionally the business is run.<\/p>\n\n\n\n<p>So rather than asking whether short-term rentals are &#8220;good&#8221; or &#8220;bad&#8221; investments, it is more useful to ask whether <strong>this particular property, in this particular market, has a strong business case<\/strong>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.villa-finder.com\/magazine\/is-short-term-rental-business-worth-it\/#Is_Short-Term_Rental_Still_Profitable_in_Bali_and_Thailand\" >Is Short-Term Rental Still Profitable in Bali and Thailand?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.villa-finder.com\/magazine\/is-short-term-rental-business-worth-it\/#How_to_Analyse_a_Short-Term_Rental_Market_Before_Investing\" >How to Analyse a Short-Term Rental Market Before Investing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.villa-finder.com\/magazine\/is-short-term-rental-business-worth-it\/#A_Good_Short-Term_Rental_Investment_Needs_a_Reason_to_Be_Chosen\" >A Good Short-Term Rental Investment Needs a Reason to Be Chosen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.villa-finder.com\/magazine\/is-short-term-rental-business-worth-it\/#How_to_Calculate_Short-Term_Rental_ROI_Properly\" >How to Calculate Short-Term Rental ROI Properly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.villa-finder.com\/magazine\/is-short-term-rental-business-worth-it\/#Stress-Test_Your_Short-Term_Rental_Investment\" >Stress-Test Your Short-Term Rental Investment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.villa-finder.com\/magazine\/is-short-term-rental-business-worth-it\/#Short-Term_Rental_Regulations_in_Bali_Thailand_and_Southeast_Asia\" >Short-Term Rental Regulations in Bali, Thailand and Southeast Asia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.villa-finder.com\/magazine\/is-short-term-rental-business-worth-it\/#The_Short-Term_Rental_Business_Is_More_Than_Owning_the_Villa\" >The Short-Term Rental Business Is More Than Owning the Villa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.villa-finder.com\/magazine\/is-short-term-rental-business-worth-it\/#Are_Emerging_Southeast_Asian_Short-Term_Rental_Markets_Better\" >Are Emerging Southeast Asian Short-Term Rental Markets Better?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.villa-finder.com\/magazine\/is-short-term-rental-business-worth-it\/#So_Is_Short-Term_Rental_Worth_It_in_2027\" >So, Is Short-Term Rental Worth It in 2027?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Short-Term_Rental_Still_Profitable_in_Bali_and_Thailand\"><\/span>Is Short-Term Rental Still Profitable in Bali and Thailand?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There is still plenty of demand.<\/p>\n\n\n\n<p>Bali welcomed <strong>6.95 million direct international visitors in 2025<\/strong>, up 9.72% from the year before, according to <a href=\"https:\/\/bali.bps.go.id\/en\/news\/2026\/02\/02\/347\/bali-s-foreign-arrivals-jan-dec-2025-rise--with-australia-remaining-the-largest-contributor-overall-.html\" target=\"_blank\" rel=\"noreferrer noopener\">Statistics Indonesia&#8217;s Bali<\/a> office. Australia alone represented more than 23% of international arrivals.\u00a0<\/p>\n\n\n\n<p>Thailand also remained one of Asia&#8217;s largest tourism markets, receiving <strong>32.97 million international visitors in 2025<\/strong>, alongside more than 202 million domestic trips. (<a href=\"https:\/\/www.tatnews.org\/2026\/01\/tat-sets-thailand-tourism-next-for-value-growth-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tourism Authority of Thailand<\/a>)<\/p>\n\n\n\n<p>Those numbers help explain why <strong>short-term rental in Bali<\/strong> and <strong>short-term rental in Thailand<\/strong> continue to attract investors.<\/p>\n\n\n\n<p>But visitor growth tells only one side of the story.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.oecd.org\/en\/publications\/oecd-tourism-trends-and-policies-2026_3fd3cd75-en\/full-report\/indonesia_897db6eb.html\" target=\"_blank\" rel=\"noreferrer noopener\">OECD<\/a> reports that short-term rental listings in Bali increased by <strong>162% between 2022 and 2025<\/strong>. That means owners are competing for a growing number of tourists, but they are also competing against a much larger pool of accommodation.\u00a0<\/p>\n\n\n\n<p>We explored this in more detail in our article on<a href=\"https:\/\/www.villa-finder.com\/magazine\/bali-villa-oversupply\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Bali villa oversupply<\/a>. The important point is not that Bali suddenly became a bad market. It is that demand and supply need to be looked at together.<\/p>\n\n\n\n<p>The same applies to a <strong>Phuket villa investment<\/strong>. <a href=\"https:\/\/www.cbre.co.th\/insights\/figures\/phuket-overall-figures-h1-2026\" target=\"_blank\" rel=\"noreferrer noopener\">CBRE reported<\/a> that passenger arrivals at Phuket International Airport fell 1.4% year on year in the first half of 2026, while another 224 villa units across 16 projects entered the development pipeline during the same period.\u00a0<\/p>\n\n\n\n<p>A destination can therefore remain popular while becoming more competitive for owners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Analyse_a_Short-Term_Rental_Market_Before_Investing\"><\/span>How to Analyse a Short-Term Rental Market Before Investing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first step in any <strong>short-term rental market analysis<\/strong> is to stop thinking at country or island level.<\/p>\n\n\n\n<p>&#8220;Bali is busy&#8221; is not enough.<\/p>\n\n\n\n<p>&#8220;Thailand gets millions of tourists&#8221; is not enough either.<\/p>\n\n\n\n<p>What matters is whether there is enough demand for the exact property you are considering.<\/p>\n\n\n\n<p>A one-bedroom villa aimed at couples in Canggu is competing in a very different market from a six-bedroom family villa in Seminyak. The same applies in Phuket, where a luxury villa in Kamala may attract a very different guest from a smaller property in Rawai.<\/p>\n\n\n\n<p>Before investing, look at who is travelling to the area, how long they typically stay, what type of property they book, how seasonal the market is and how many comparable properties are already available.<\/p>\n\n\n\n<p>The most useful question is simple:<\/p>\n\n\n\n<p><strong>Is demand for this type of property growing faster than the supply competing with it?<\/strong><\/p>\n\n\n\n<p>This is especially important in markets experiencing <strong>short-term rental oversupply<\/strong>. High visitor numbers can hide a weaker reality if hundreds of similar properties are chasing the same guests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Good_Short-Term_Rental_Investment_Needs_a_Reason_to_Be_Chosen\"><\/span>A Good Short-Term Rental Investment Needs a Reason to Be Chosen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once the market looks healthy, the next question is about the property itself.<\/p>\n\n\n\n<p>Open Airbnb, Booking.com or another major platform and search exactly as a guest would. Use the same dates, number of guests, location and approximate budget.<\/p>\n\n\n\n<p>Then look at the results.<\/p>\n\n\n\n<p>If twenty or thirty properties look very similar to yours, the property may have a weak competitive position. When guests see little difference between options, price becomes one of the easiest ways to choose.<\/p>\n\n\n\n<p>That is where profitability can start to erode.<\/p>\n\n\n\n<p>A stronger <strong>vacation rental investment<\/strong> has a clear reason why someone would choose it over nearby alternatives. That might be genuine beach access, a particularly good location, views, architecture, a better layout for groups or facilities designed around a specific type of guest.<\/p>\n\n\n\n<p>Sometimes the advantage is much more practical.<\/p>\n\n\n\n<p>A family villa with pool fencing, children&#8217;s equipment and connecting bedrooms may be more attractive to parents than a more expensive villa designed mainly to photograph well. A six-bedroom villa where every couple gets a good ensuite bedroom can be easier to sell to groups than one with a huge master suite and several noticeably weaker rooms.<\/p>\n\n\n\n<p>The point is not to make the villa different for the sake of being different.<\/p>\n\n\n\n<p>It is to make it <strong>more useful to the guest you actually want to attract<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2026\/09\/towfiqu-barbhuiya-nApaSgkzaxg-unsplash-600x400.jpg\" alt=\"calculating ROI on investments\" class=\"wp-image-7902\" srcset=\"https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2026\/09\/towfiqu-barbhuiya-nApaSgkzaxg-unsplash-600x400.jpg 600w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2026\/09\/towfiqu-barbhuiya-nApaSgkzaxg-unsplash-300x200.jpg 300w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2026\/09\/towfiqu-barbhuiya-nApaSgkzaxg-unsplash-768x513.jpg 768w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2026\/09\/towfiqu-barbhuiya-nApaSgkzaxg-unsplash-270x180.jpg 270w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2026\/09\/towfiqu-barbhuiya-nApaSgkzaxg-unsplash-770x515.jpg 770w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2026\/09\/towfiqu-barbhuiya-nApaSgkzaxg-unsplash.jpg 1500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Calculate_Short-Term_Rental_ROI_Properly\"><\/span>How to Calculate Short-Term Rental ROI Properly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is where many investment projections become optimistic.<\/p>\n\n\n\n<p>Gross revenue is easy to make impressive. Take a strong nightly rate, multiply it by a high occupancy assumption, and the result can make almost any villa look attractive.<\/p>\n\n\n\n<p>But <strong>short-term rental profitability<\/strong> depends on what remains after the property is operated.<\/p>\n\n\n\n<p>Typical expenses can include management fees, OTA commissions, staffing, housekeeping, utilities, linen, pool and garden maintenance, repairs, insurance, marketing, payment fees, accounting, guest amenities and periodic refurbishment.<\/p>\n\n\n\n<p>For that reason, <strong>short-term rental ROI<\/strong> should be based on net operating income rather than headline booking revenue.<\/p>\n\n\n\n<p>A simple calculation is:<\/p>\n\n\n\n<p><strong>Net operating income = rental revenue \u2212 operating expenses<\/strong><\/p>\n\n\n\n<p>That income can then be compared with the total capital invested in the property, including purchase or lease costs, furnishing, renovation, professional fees and other setup expenses.<\/p>\n\n\n\n<p>Occupancy also needs context.<\/p>\n\n\n\n<p>A villa booked for 300 nights at an average rate of $250 generates $75,000 in annual revenue. Another villa booked for 220 nights at $400 generates $88,000.<\/p>\n\n\n\n<p>The second property has lower occupancy but higher revenue.<\/p>\n\n\n\n<p>Once expenses are included, the gap could change again.<\/p>\n\n\n\n<p>That is why owners should look at occupancy, average daily rate, revenue per available night and net operating income together rather than treating occupancy as the main measure of success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stress-Test_Your_Short-Term_Rental_Investment\"><\/span>Stress-Test Your Short-Term Rental Investment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A sensible financial model should also include weaker scenarios.<\/p>\n\n\n\n<p>If the investment only works when occupancy is high, rates keep rising and nothing expensive breaks, the margin for error is very small.<\/p>\n\n\n\n<p>Run a base case using realistic expected performance, then test what happens if occupancy falls, nightly rates soften or expenses increase.<\/p>\n\n\n\n<p>You should also consider whether the property has another viable use if short-term demand weakens. In some markets, medium-term or long-term rental may provide a fallback. In others, that option may be much less attractive.<\/p>\n\n\n\n<p>The aim is not to predict every possible problem. It is to understand how much pressure the investment can absorb before the returns stop making sense.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2026\/09\/antonio-araujo-5OLT28gQXwM-unsplash-600x400.jpg\" alt=\"investing in short-term rental thailand\" class=\"wp-image-7901\" srcset=\"https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2026\/09\/antonio-araujo-5OLT28gQXwM-unsplash-600x400.jpg 600w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2026\/09\/antonio-araujo-5OLT28gQXwM-unsplash-300x200.jpg 300w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2026\/09\/antonio-araujo-5OLT28gQXwM-unsplash-768x511.jpg 768w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2026\/09\/antonio-araujo-5OLT28gQXwM-unsplash-270x180.jpg 270w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2026\/09\/antonio-araujo-5OLT28gQXwM-unsplash-770x515.jpg 770w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2026\/09\/antonio-araujo-5OLT28gQXwM-unsplash.jpg 1500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Short-Term_Rental_Regulations_in_Bali_Thailand_and_Southeast_Asia\"><\/span>Short-Term Rental Regulations in Bali, Thailand and Southeast Asia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Regulation is another part of the investment case that cannot be treated as an afterthought.<\/p>\n\n\n\n<p>Indonesia&#8217;s official <a href=\"https:\/\/oss.go.id\/kbli\/detail\/2eebd4b4-1bf0-43eb-99de-fa767ea4fb18\" target=\"_blank\" rel=\"noreferrer noopener\">Online Single Submission system<\/a> classifies villas within the country&#8217;s short-term accommodation framework, while the <a href=\"https:\/\/www.oecd.org\/en\/publications\/oecd-tourism-trends-and-policies-2026_3fd3cd75-en\/full-report\/indonesia_897db6eb.html\" target=\"_blank\" rel=\"noreferrer noopener\">OECD<\/a> has highlighted increasing attention around licensing, zoning and platform accountability in Bali.<\/p>\n\n\n\n<p>Thailand has its own accommodation, licensing and property rules, and the requirements can vary depending on how a property is structured and operated.<\/p>\n\n\n\n<p>The practical lesson is simple: never assume that a villa can legally be operated as a nightly rental because neighbouring properties appear on Airbnb.<\/p>\n\n\n\n<p>Anyone considering a <strong>Bali villa investment<\/strong>, <strong>Thailand property investment<\/strong> or wider <strong>villa investment in Southeast Asia<\/strong> should confirm ownership or lease rights, accommodation licensing, zoning, taxation and operating permissions before committing capital.<\/p>\n\n\n\n<p>Local legal and tax advice should be part of the feasibility work, not something arranged after the property has already been bought.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Short-Term_Rental_Business_Is_More_Than_Owning_the_Villa\"><\/span>The Short-Term Rental Business Is More Than Owning the Villa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Even a good property can underperform if the commercial side of the business is weak.<\/p>\n\n\n\n<p>Owners need to think about how bookings will actually reach the property. That can include Airbnb, Booking.com, specialist villa agencies, travel advisors, direct bookings, referrals and repeat guests.<\/p>\n\n\n\n<p>This is where the <strong>short-term rental business<\/strong> starts to look very different from passive property ownership.<\/p>\n\n\n\n<p>Someone still needs to manage pricing, respond to enquiries, monitor booking pace, update content, manage reviews and recognise when the property is losing ground against competitors.<\/p>\n\n\n\n<p>We look at these areas in more detail in our<a href=\"https:\/\/www.villa-finder.com\/magazine\/the-villa-growth-framework-turning-visibility-into-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Villa Growth Framework<\/a>, which focuses on five connected areas of villa performance: visibility, trust and guest experience, conversion, revenue control and retention.<\/p>\n\n\n\n<p>That matters because two very similar villas can produce very different results depending on how they are distributed and managed.<\/p>\n\n\n\n<p>Buying the asset is only the first part of the job. The return comes from the business built around it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_Emerging_Southeast_Asian_Short-Term_Rental_Markets_Better\"><\/span>Are Emerging Southeast Asian Short-Term Rental Markets Better?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some investors look at growing competition in Bali or Phuket and decide the answer must be to find &#8220;the next Bali.&#8221;<\/p>\n\n\n\n<p>Sometimes that creates opportunities, but emerging markets bring their own trade-offs.<\/p>\n\n\n\n<p>They may have fewer competing properties, but they can also have less mature tourism infrastructure, smaller premium travel segments, limited historical rental data and less developed distribution. Seasonality may be stronger, while property and accommodation rules may still be evolving.<\/p>\n\n\n\n<p>ASEAN tourism continues to recover strongly overall. According to the ASEAN Secretariat, international arrivals across the region had returned to around <strong>92% of pre-pandemic levels by mid-2025<\/strong>, with destinations including Vietnam and Laos already exceeding 2019 visitor numbers. (<a href=\"https:\/\/asean.org\/book\/asean-tourism-outlook-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASEAN Tourism Outlook 2025<\/a>)<\/p>\n\n\n\n<p>That growth is encouraging, but it does not remove the need for proper due diligence.<\/p>\n\n\n\n<p>Whether you are evaluating Bali, Phuket, Vietnam or another <strong>short-term rental market<\/strong>, the same fundamentals apply: demand needs to be strong enough, competition needs to be manageable, the numbers need to work, the property needs to be legal to operate, and there needs to be a credible plan for generating bookings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2020\/05\/villa-padma-03-villa-padma-phuket-pool-area-5d63964aaeadb-600x338.jpg\" alt=\"villa in phuket\" class=\"wp-image-2263\" srcset=\"https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2020\/05\/villa-padma-03-villa-padma-phuket-pool-area-5d63964aaeadb-600x338.jpg 600w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2020\/05\/villa-padma-03-villa-padma-phuket-pool-area-5d63964aaeadb-300x169.jpg 300w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2020\/05\/villa-padma-03-villa-padma-phuket-pool-area-5d63964aaeadb-768x433.jpg 768w, https:\/\/www.villa-finder.com\/magazine\/wp-content\/uploads\/2020\/05\/villa-padma-03-villa-padma-phuket-pool-area-5d63964aaeadb.jpg 800w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_Is_Short-Term_Rental_Worth_It_in_2027\"><\/span>So, Is Short-Term Rental Worth It in 2027?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes, <strong>short-term rental investment<\/strong> can still be worthwhile in Bali, Thailand and other parts of Southeast Asia.<\/p>\n\n\n\n<p>But it is becoming harder to succeed with an average property and an optimistic spreadsheet.<\/p>\n\n\n\n<p>The most promising opportunities tend to be properties that serve a clear type of guest, have some protection from direct competition, produce acceptable returns after realistic costs, and can still cope when market conditions are weaker than expected.<\/p>\n\n\n\n<p>That is why the best question before buying is not, &#8220;How much could this villa earn?&#8221;<\/p>\n\n\n\n<p>Ask instead:<\/p>\n\n\n\n<p><strong>&#8220;What needs to be true for this villa to earn that amount consistently?&#8221;<\/strong><\/p>\n\n\n\n<p>If the answer depends on unusually high occupancy, constant tourism growth and very little competition, the investment is fragile.<\/p>\n\n\n\n<p>If the numbers still work under conservative assumptions and there is a clear reason guests would choose the property, the business case becomes much stronger.<\/p>\n\n\n\n<p>Short-term rental is still worth considering. It just needs to be treated for what it really is: <strong>a hospitality business built around a property, not a property that automatically becomes a business.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are looking at a villa in Bali, Phuket, Koh Samui or another tourism hotspot and wondering is short-term rental worth it, the answer is still yes \u2014 but with a much bigger asterisk than a few years ago. Tourism across Southeast Asia remains strong, but the number of properties competing for those travellers <\/p>\n","protected":false},"author":13,"featured_media":7903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,29],"tags":[365,214,54,235],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Short-Term Rental Still Worth It? 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