Everybody is telling you to use Facebook to promote your villas. They say that’s where people hang out nowadays, and you’ll want to be part of the conversations. But how exactly does Facebook help your villa rental business? What can you do with it? At Villa Finder, we use Facebook as one of the channels to promote the villas. Here are our top tips to get started: 1. Know your audience You can’t target the whole world. While there were over 5 million people coming to Bali in 2018, not everyone is your target audience. There are backpackers, schoolies, etc. and a villa stay may not be what they are looking for. You need to speak to that someone who will enjoy the villa the right way, probably the same way you feel when you build it. For example, are you a passionate yogi so you have a yoga bale…
Our recent research on APAC villa rental market found that there were over 4,000 villas for rent full-time in Bali. While the Bali villa market is still very attractive, we have seen some recurring mistakes that lead to colossal loss of profit and frustration amongst many owners. Check out the 9 most common errors Bali villa owners make and how you can avoid them. 1. Prioritising occupancy over actual profit Many owners equate higher occupancy with higher profit, but that is not actually the case. Of course, you can list your three-bedroom villa for $100 and get 95% occupancy, but in the end, you can be making more money with lower occupancy and lower running and maintenance costs (and issues with guests). 2. Not investing in marketing the villa Long gone are the days when you can sit leisurely, waiting for customers to discover your villas. The Bali villa market…
Trends are always changing and that is the same for the villa rental industry. I would like to share more tips and insights to help you understand the industry better for 2019. These are the learnings Villa Finder has consolidated over the years, and we would like to share them with you. First, let’s start with the 5 Bali villa design trends in 2019. But first thing’s first, why do you need to care about the villa style? I’m confident to say that the design is very important to the villa’s performance. Our clients pay careful attention to the artistic aspect of the house, and most of the time, they have a clear preference. Our team have seen many villas that have a strategic location, but unfortunately, fail to attract bookings because of the design. Some simple re-designing can go a long way, and we can see that from Villa Crystal’s…